You count down the weeks, then the days and then the hours until it finally happens. You are waiting in excitement for the moment to come, and so is everyone else who is coming. You wonder what they are going to bring? What they have prepared specially for you.
Hey hold on…we’re not talking about Christmas. No, we’re talking about the Growth Hacking Summit which took place earlier this week. It’s the first of this kind that has ever been organised in Belgium, so you can imagine how excited we have been the last couple of months. Perhaps as excited as others are for the holidays which are right around the corner.
TOP-NOTCH KEYNOTE SPEAKERS
Monday we opened the doors to 100 people, all having one thing in common: the eager and curiosity to expand their knowledge about growth hacking and new marketing tactics. Three keynote speakers and four workshop hosts had the mission to present attendees with new tools, tactics and trends to test out on their own.
We have mentioned it before. We have even dedicated two previous blog posts to this topic, and now we also invited a speaker to the Summit to talk about it: growth hacking for corporates. Gunter Blanckaert, global head of digital platforms at Philips Lighting was the first keynote speaker to share his insights on how an international corporation with +36,000 employees applies the growth hacking mindset.
If you are now sitting left with the question of how this is even possible in such a large company, Gunter’s message is clear. “It’s all about transparency. Whatever you do, create visibility and make it visual. It can be in a newsletter or via Post-its from the latest hackathon”. And yes, believe it or not, Philips Lighting also organises hackathons. Pretty cool, right?
As managing partner of a growth hacking agency (yes, we’re talking about Trigger) it might seem contradictory to name your keynote Why you shouldn’t hire a growth hacker. At least, this was how Yannick Khayati initiated his talk followed by six golden rules about why should (or should not) hire a growth hacker.
Oftentimes, the business world thinks that it’s a golden ticket to success to hire a growth hacker, but let’s face the facts: it’s not, and this was exactly the point that Yannick wanted to emphasise. A growth hacker does not replace your marketing team, he or she comes on top of it.
“If you can’t answer how to make $1 million dollars a year,
you don’t have a business” (Vincent Dignan)
Following from Yannick’s keynote, Vincent Dignan took the stage with a Coke in his hand and golden sneakers (OMG), prepared to reveal new ways to unlock revenue – and so he did! He took us through the funnel, from start to finish and at each stage of the funnel he spoiled tons of ready-to-use tools and actionable tactics.
Regretting that you were not there? You should! No, jokes aside and let us recap some of the main points from Vincent’s talk:
- Email is 40x as effective as Facebook and Twitter combined, so never again underestimate the power of emails. They are back.
- Create a community and have them share your product to get ahead of the queue.
- Know your target audience and where they hang out online, “Choose the right channel or death” to use the words of Vincent.
- Be a mixture of mad men and math men (but remember, never break the law).
Before the summit, we interviewed Vincent about how to make things go viral. Read all his secrets in the interview here.
After three keynotes loaded with lots of new information to digest, attendees spent the afternoon in different hands-on workshops all focused on various aspects of growth hacking and marketing.
Sian Rees, product manager at Teamleader, hosted a workshop on design thinking and UX design. Both of these topics were linked to growth, and participants were challenged during the workshop with exercises on the value chain ecosystem.
Another workshop was organised by Vincent Pirenne from Board of Innovation (BOI), and the ones who joined this workshop were lucky as BOI usually only hosts in-house workshops. Therefore, this was a unique chance for participants to learn about business model innovation to achieve growth.
In addition to these, Cain Ransbottyn shared his insights on how to hack the system without spending money on ads and after his workshop we were not the only ones sitting with that well-known aha feeling. He used to be a nobody (as he says himself) on social media, but that quickly changed as he learned how to hack the system, and at the Summit he revealed how you can do the same.
The topic of the fourth workshop was behavioural economics and how these can be used to increase conversions. Justin Saddlemyer from Needle Strategy took participants through different behavioural principles leading up to several exercises where they had to integrate these themselves.
An insightful day at the Growth Hacking Summit came to an end with a networking drink, and thanks to Ginscription.be everyone had a glass to say chin-chin before heading home.
Thanks to everyone who joined us at the Summit and remember, “Growth hacking has no limits” as Cain Ransbottyn said during his workshop, so now is the time to test everything: strategies, tools, tactics, and taken-for-granted practices and routines. Maybe you can actually do better than you think!